TVBlog
by Adam Buckman, Featured Columnist
A new comedy premiering this week on HBO Max underscores one of the key weaknesses inherent in the task of reviewing TV shows for a living. Read the whole story
by Joe Mandese
Nielsen's local TV ratings understated viewing during the COVID-19 pandemic, according to preliminary findings of an internal analysis conducted by Nielsen. The analysis, which … Read the whole story
by Wayne Friedman
The company is starting a "Pricing Intelligence Suite" showing comparison of advertising CPMs for linear and digital media. Read the whole story
by Karlene Lukovitz
The company began running national addressable campaigns across multiple MVPD platforms, with Comscore measurement, in late 2020. Read the whole story
by Karlene Lukovitz
The scale represents a milestone for Project OAR, the addressable initiative founded by Vizio and major TV networks, says the TV maker. Read the whole story
by Wayne Friedman
Average prime-time viewership sank to 4.35 million per program for the just-completed tv season vs. 5.48 million average viewership per program a year ago, … Read the whole story
by Karlene Lukovitz
Peacock's deal is in time for NBC's Tokyo Olympics coverage, although Peacock still lacks a Fire TV deal. Read the whole story
by Karlene Lukovitz
About half of the roughly 20 films Warner Bros. makes annually will debut only on HBO Max, and the other half will debut exclusively … Read the whole story
by Wayne Friedman
A wide-ranging consumer survey looking at top 20 premium streamers and smaller providers showed a 2.6% dip to a 74 customer-satisfaction index. Read the whole story
by Tanya Gazdik
Digital content features talent and characters from "The Bachelorette," "black-ish," "SportsCenter" and Marvel. Read the whole story
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by Karlene Lukovitz
Barfuss will oversee development of a global marketing strategy for the company, including Tremor Video and Unruly. Read the whole story
COMMENTARY
by Lisa Niemeyer, Op-Ed Contributor
Restitution or recovery of audience liabilities is coming in many forms beyond linear TV impressions. Here are some caveats and examples. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Nielsen's continuing premise is that third-party validation is still important. And much of that comes with its longtime panel. Read the whole story