The Coalition for Innovative Media Measurement, a division of the Advertising Research Foundation, this morning said it is launching new research to "better understand … Read the whole story

Bento Box's initial NFT effort will be the "first animated series to be curated entirely on the blockchain." The creative fund will produce non-fungible … Read the whole story

Many legacy companies need to keep their traditional lines of distribution intact to fund future streaming investments. Investors are looking to determine future value … Read the whole story

The network will air real-time reporting from Scripps' six local TV stations in the Miami, Tampa, West Palm Beach, Tallahassee and Fort Myers markets. Read the whole story

That's more than double the 22% found in Q1 2020. Read the whole story

Terms were not disclosed, but one estimate put the all-in cost of the deal at about $30 million per year. Read the whole story

Charter should revise ads boasting that its internet service offers the fastest downloads and ads implying that AT&T doesn't have speeds fast enough to … Read the whole story

Brand analytics platform Upwave has acquired the search analytics technology and code base from Croft Analytics, a marketing science consultancy. Read the whole story

Buyers and sellers have widely different views on the data available for streaming campaigns and the effectiveness of programmatic and direct targeting, a new … Read the whole story