"So Freakin' Cheap" is about the lengths some people will go to save not only a buck or two, but also dimes and pennies. Read the whole story
Buyers using the Invest TV platform to build linear campaign proposals can now activate unified audiences across all major television networks, and use those … Read the whole story
CEO Brian Roberts is also reportedly prepared to increase spending on content for Peacock significantly to accelerate its subscriptions growth. Read the whole story
The long-delayed deal with Amazon also includes support for NBCU's network apps including NBC, Bravo, NBC News, NBC Sports and Telemundo. Read the whole story
Tubi is the latest publisher to use The Trade Desk's audience identity solution. Read the whole story
Tanya Giles will oversee and execute programming strategy for global content across Paramount+ and Pluto TV,. reporting to Tom Ryan, president and CEO, ViacomCBS … Read the whole story
"Ignore critics, within reason" -- and other tips gleaned from a year of picking films for a Sunday Night Movie Club. Read the whole story
For example: Define, then refine, your audience with data. Read the whole story