The new technology allows MVPDs to offer buyers deduplicated, accurate, at-scale reach and frequency across the two types of addressable inventory, says the company. Read the whole story

The streamer has long resisted a move to add an advertising option to its service. Read the whole story

The ARF Monday unveiled its first commercial research product, an annual syndicated study benchmarking how Americans share digital devices and accounts, and it is … Read the whole story

Amazon said the deal for a Christmas-themed action flick, "Red One," could also "reach beyond entertainment across multiple industries and businesses." Read the whole story

Cinema ad network National CineMedia continues its diversification outside of movie theaters, syndicating a version of its "Noovie" pre-show on digital out-of-home screens on … Read the whole story

The proposed law would prevent disclosure of email, telephone and other data that could reveal a journalist's source. Read the whole story

One reason television series based on movies seldom work is because the stars from the theatrical movie don't ordinarily reprise their roles for the … Read the whole story