A high level of creativity -- and the astronomical effort that goes along with it -- are evident in every frame of the new animated series called "Ultra City Smiths." Read the whole story
Ad-ID identifies an advertising asset in any format, across any platform -- to enable tracking, placement, optimization and measurement at a creative level. Read the whole story
Lee will develop a "first-party data strategy" and set a "new standard" for NBCU's consumer identity management. Read the whole story
WarnerMedia says advertising revenue also benefited from the new HBO Max ad-option that started up in June. Read the whole story
Although traditional TV platforms will decline this year, local TV stations' digital efforts will make some gains. Read the whole story
Two-thirds of the world has enacted legislation to protect consumer data privacy, but at least half of the jurisdictions have not mandated some form … Read the whole story
As marketers look toward the brave world of CTV advertising, they can bring lessons from their digital ad experiences -- particularly in the area … Read the whole story
AT&T has supplied Dish with infrastructure technology to aid its efforts to be a "mobile virtual network operator." Read the whole story
The gains for digital-native newsrooms weren't enough to offset the steep declines in newspaper employment, which plunged 57% to about 30,000 from 2008 to … Read the whole story