TVBlog
by Adam Buckman, Featured Columnist
At some point, she became smart enough to realize that playing a parody of herself was a shrewd direction in which to take her brand. Read the whole story
by Laurie Sullivan
NBCU's digital entertainment network Fandango will combine two popular movie/TV streaming services -- Vudu and FandangoNOW -- to support ecommerce and improve on-demand entertainment … Read the whole story
by Joe Mandese
Online streaming's share of the U.S. TV/video viewing population has expanded 1,200% since the "early 2010s," according to a soon-to-be-released estimate from a forthcoming … Read the whole story
by Karlene Lukovitz
The two companies' agreements now span streaming, as well as broadcast and cable. Read the whole story
by Karlene Lukovitz
This year's upfront saw Discovery realize record-breaking revenue on price increases in the high teens, despite cable ratings declines. More available inventory due to … Read the whole story
COMMENTARY
by Karlene Lukovitz
The new company that includes the DirecTV, AT&T TV and U-verse operations formerly owned by AT&T is launching a DirecTV Stream, a platform offering … Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
For a sixth year, MediaPost is naming its picks for top automotive marketers and agencies. Read the whole story
COMMENTARY
by Phyllis Fine, Staff Writer
The channel leans into its strengths as its parent, WarnerMedia, sold by AT&T, gets set to merge with Discovery in 2022. Read the whole story
COMMENTARY
by Nicole Penn
Some brands overlook traditional ad buys, opting for online campaigns exclusively. That's probably a disservice to their marketing efforts. Read the whole story
COMMENTARY
by Andy Ehlen
Digital is on the rise, but traditional still offers strategic advantages to level up media plans. Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
My dogs Aurora and Duke and their friends seem to have a much clearer sense of community and understanding than their often-misguided humans. Read the whole story