TVBlog
by Adam Buckman, Featured Columnist
When does a commercial load become too much of a good thing? That is a question whose answer depends on the eye of the beholder. Read the whole story
by Wayne Friedman
"Wearables" will help Nielsen modernize its portable people meter to be used as support for the upcoming Nielsen One service, its all-encompassing cross-media measurement … Read the whole story
by Wayne Friedman
"Our programming investment is measured in weeks, not years," said Fox Corp. executive chairman/CEO Lachlan Murdoch. "It's a space focused on advertisers. ... to … Read the whole story
by Wayne Friedman
Total Q2 streaming hours declined to 17.4 billion -- a 6% drop, from 1 billion hours in Q1 (18.4 billion). Roku monthly active users … Read the whole story
by Wayne Friedman
In a recent filing, Sinclair believes a D2C service could hit 4.4 million subscribers generating around $2 billion in annual revenue. Read the whole story
by Karlene Lukovitz
Pluto TV's MAUs rose by 2.8 million versus Q1, to reach 52 million. Global streaming subs, driven by Paramount+, rose 6.5 million, to 42 … Read the whole story
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by Karlene Lukovitz
The solution enables unifying social data typically constrained to social platforms into one data set, eliminating siloed, by-channel buys, according to Tremor. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The new name is DirecTV Stream. This intends to signify DirecTV Stream as a "service." Read the whole story
COMMENTARY
by Ray Schultz, Columnist
People were happier when they viewed emails with video than when reading plain text emails, a Vidyard study shows. Read the whole story