TVBlog
by Adam Buckman, Featured Columnist
As anyone knows who has watched his TV shows over the years, Cesar Millan has an uncanny knack for understanding the lives and habits of dogs. Read the whole story
by Karlene Lukovitz
Faced with intensified competition, the world's largest streamer is over-delivering on its promise to debut a new movie each week in 2021. Read the whole story
by Wayne Friedman
Sapan had pushed the company into premium streaming services, including AMC+, Acorn, Shudder, Sundance Now and Allblk. Read the whole story
by Les Luchter
iSpot.tv attributed the surge largely to the return of live sports, with 56% of the spend coming in such events as NFL, NBA games. Read the whole story
by Karlene Lukovitz
T-Mobile pioneered free streaming tie-in promos with Netflix in 2017, inspiring Verizon and AT&T to launch their own streaming offers to help drive high-end … Read the whole story
COMMENTARY
by Lisa Niemeyer, Op-Ed Contributor
Advertisers must protect their investments and hold partners accountable to the deals that were made. Here are a few things to keep in mind. Read the whole story
COMMENTARY
by Karlene Lukovitz
Younger viewers tend to subscribe to more streamers, but keep them for much shorter periods, per new research. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV marketers are increasingly counting on key older news viewers -- in particular the 25-54 crowd, as well as 60+ audience -- to be … Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
Spending on TV accounted for $2.7 billion this year. "And the renewal rates for those TV buys are really strong," says MediaRadar's CEO. Read the whole story