Television News Daily
Friday, August 27, 2021
  • IBM Watson, Reelgood Offer NBCU New Measurement Proposals

    NBC says nearly 70 companies, up from 54, have filed proposals for its new proposed media "independence" effort. Read the whole story

  • FCB, Spotify Launch 'Playlist' Campaign Targeting CMOs

    In an unusual B2B campaign utilizing a popular consumer ad medium, FCB New York has teamed with Spotify to celebrate high-profile CMOs of CVS, … Read the whole story

  • NBC Wants Measurement 'Independence' - Now Define It

    A truly independent service would surely allude to what we have now, a third-party service. Read the whole story