Nielsen will transition to impressions-based reporting for local U.S. TV station ad buying and selling at the same time as the integration of broadband-only … Read the whole story

Integrating free, ad-supported, linear-like streaming channels is essentially a way to provide a no-cost alternative to cable channels. Read the whole story

It was the award show's largest audience in three years. The national TV ad spend was estimated at around $67.4 million, according to iSpot.tv. Read the whole story

Facebook continues to command a high level of U.S. adults as the place they "regularly" get news, at 31%. Among other social media platforms, … Read the whole story

The support came after the Media Rating Council suspended Nielsen's accreditation, which prompted a reaction in some quarters questioning the validity of MRC and … Read the whole story

It's been a while since someone sparked a good Mary Meeker-esque debate about the relative values of time spent with media vs. the advertising … Read the whole story

Differentiation is what many streamers go for -- which makes sense. But sharing even some content is a fact of streamer life. Read the whole story

There were 700-plus Apple product shots across 74 episodes of various Apple TV+ shows, not including audio and plot-connection product placements, according to a … Read the whole story