TVBlog
by Adam Buckman, Featured Columnist
A new fall sitcom premiering Thursday night on CBS feels like a throwback to the wacky world of 1960s television. Read the whole story
by Wayne Friedman
Nielsen puts its streaming measurement products -- programming content, advertising and platforms -- together into the new Streaming Measurement Suite. Two of the three … Read the whole story
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by Karlene Lukovitz
Ad buyers can use the marketplace to access more than 60 "TV-centric" inventory packages - ranging from viewership-based to live sports deals - and … Read the whole story
by Wayne Friedman
Last year, more YouTube viewers watched content on their big TV screens than anywhere else, at 53%, up from 34% in 2019. Read the whole story
by Karlene Lukovitz
WatchTV, which stopped taking new subscribers in July, is offering to switch existing $15-per-month users to HBO Max -- whose ad-free tier is priced … Read the whole story
by Wayne Friedman
Total "churn" was 6% in the second quarter of this year, down from 8%, according to Kantar Entertainment on Demand. Read the whole story
by Joe Mandese
Ad agencies are far more uncertain than advertisers: 37% vs. 23% of advertisers. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Netflix still has the upper hand, regularly occupying all 10 top spots with "Grey's Anatomy," "Criminal Minds," "NCIS" and "Manifest" (old and new episodes), … Read the whole story