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NBA Launches 75th Anniversary Effort

The NBA is launching a short film celebrating the league’s 75-year history. The 3-minute long “NBA Lane: Hey, Neighbor” stars more than 30 NBA players and legends “coming together to tell the story of the past 75 years through a comedic and fun lens,” per the NBA. It will stream across all NBA media partners, social platforms and on beginning Oct. 7 as part of the “NBA 75” flagship campaign. The production also includes NBA mascots and the legendary Penny Hardaway puppet, Lil Penny, which starred in a series of Nike commercials.

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