TVBlog
It doesn't seem all that long ago that TV content and commercials flipped a switch and went into COVID-19 overdrive seemingly overnight. Read the whole story
Nielsen One was characterized as a "streaming-first orientation" because of increasing demand from advertisers. Read the whole story
The company is in talks with national TV networks to use Comscore measurement as currency, CEO Bill Livek told investors in Q3 earnings call. Read the whole story
The growth of CTV media deals may be having a major effect on business in terms of pricing and when to place messaging. Brand … Read the whole story
Total revenue for the demand-side platform was up 39% to $301.1 million in its third-quarter period. Read the whole story
Streaming revenues is the only home entertainment consumer spending category to show gains this year. VOD has declined. Read the whole story
Long-time media industry researcher Jane Clarke is retiring as managing director of CIMM. Consultant Jon Watts is succeeding her. Read the whole story
COMMENTARYDisney is also making nice with its box-office partner AMC by sponsoring discounted "surprise" screenings of movies at 200+ AMC theaters Nov. 12-14. Read the whole story
- COMMENTARY
Ad guru Donnie Deutsch says the spending bill is really an economic bill - and needs the right phrasing to promote it. Read the whole story
