TVBlog
by Adam Buckman, Featured Columnist
What is the value of CBS's report last week that network viewing minutes so far this fall were in the hundreds of billions? Read the whole story
by Wayne Friedman
FAST platforms -- free (no subscription fee) ad-supported services -- are 27% higher to 17.2 million. For the 2021-2022 TV season, Nielsen says there … Read the whole story
by Wayne Friedman
"Eternals" continues to lead all movies in key national TV advertising metrics -- with $7.2 million in estimated spend. Read the whole story
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by Karlene Lukovitz
Measurable outcomes include return on ad spend/ROAS. Read the whole story
by Karlene Lukovitz
But the deal doesn't include Sinclair's RSNs, as sports leagues had hoped. Read the whole story
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by Karlene Lukovitz
Antietam provides residential and business digital television, high-speed internet and digital phone services in Washington County, Md. Read the whole story
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Restoring kids' confidence and joy are the top drivers of family adoption of SVOD services. Read the whole story
by Steve McClellan
The agency is bolstering its experiential expansion effort with the hiring of two veterans in the field-JP Stacey and Katie Baldwin. The new documentary … Read the whole story
COMMENTARY
by Karlene Lukovitz
Execs from top agencies weigh in on what's needed to accelerate momentum and spend levels. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Amazon Prime Video is looking for added visibility. Apple iPhone users can choose a 30-second portion of an original series and share it with … Read the whole story