TVBlog
by Adam Buckman, Featured Columnist
Constituencies with financial interests -- production partners, investors, stakeholders -- have also sought better data from Netflix. Read the whole story
by Wayne Friedman
NBC sketched out six key areas of segmentation: audience measurement, audience verification, brand measurement, incrementality measurement, sale impact, multi-touch attribution and business-outcome guarantees. Read the whole story
by Wayne Friedman
The boost was thanks to a highly touted new TV show from the creator of "Yellowstone" and a simultaneous streaming-theatrical debut of "Clifford the … Read the whole story
by Karlene Lukovitz
CEO Bob Chapek is forging ahead with a broader range of content, but not all Disney execs are confident he can pull off the … Read the whole story
by Joe Mandese
Smaller ad categories continue to fuel the expansion, while two of the biggest -- auto and CPG -- experienced double-digit declines. Read the whole story
by Colin Kirkland
Khaled expresses his genuine love for Pandora with three ads that will make their TV premiere Nov. 28 during BET's 2021 Soul Train Music … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Business lessons -- especially when it comes to media -- always need to be re-learned. Remember the AOL-Time Warner debacle? Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
Netflix claims its South Korean survival drama is its most-watched new series ever - the latest worldwide phenomenon in a string of major global … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Also, revenue for the company in Q3 rose 36% to $83.1 million, compared with the year-ago quarter. Read the whole story