At the top of the list -- under audience measurement -- are what NBC calls “currency contenders.” They include Nielsen, Comscore, Moat, iSpot.tv, TVSquared, VideoAmp and 605.
For streaming digital audience measurement, it includes Adobe and Conviva.
In “persons-based TV panel” group include Nielsen, TVision, BeatGrid Media, Hypha Metrics, Immetrica, and PlumResearch.
NBC sketched out six key areas of segmentation -- audience measurement, audience verification, brand measurement, incrementality measurement, sale impact, multi-touch attribution, and business-outcome guarantees.
In addition, it added categories of identity graph/resolution and creative/content/emotional/ interactivity/social.
In a note to measurement companies, Kelly Abcarian, executive vice president, measurement and impact at NBCUniversal Media, wrote: “NBCUniversal has committed significant resources to evaluating all 100+ RFP submissions we have received. We have updated our timeline and will be reaching out to key potential partners after the start of the new year.”
This past week, NBCU launched its first ever Measurement Innovation Forum.