TVBlog
by Adam Buckman, Featured Columnist
Now we can add online gambling and sports wagering to the vices TV promotes without regard to social consequences. Read the whole story
by Wayne Friedman
Home-entertainment marketing of theatrical movies, including pay-per-view digital viewing and DVDs, has seen a 65% drop in national TV marketing, partly due to the … Read the whole story
by Wayne Friedman
YouTube will only be funding programs via its Black Voices and YouTube Kids. Read the whole story
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by Karlene Lukovitz
The deal also includes Ampersand integrating aggregated set-top-box data insights from 2 million Altice households into its multiscreen TV planning, buying and measurement platform. Read the whole story
by
Rewarded video ads that offer gamers something of value were the most popular format for gaming apps. Read the whole story
by Karlene Lukovitz
Over the next two years, the buyers expect digital's share to rise about 8%, with digital video and social video the fastest-growing channels within … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
HBO Max's ubiquitous ad-free option is now $11.99 a month for the next 12 months. It had been $14.99 a month. Read the whole story