TVBlog
by Adam Buckman, Featured Columnist
The positioning of a new ABC drama series as a work descended from Charles Dickens, John Steinbeck and John Ford raises great expectations. Read the whole story
by Wayne Friedman
The event, planned for May 16, will be "reimagined" to include entertainment, sports, news and streaming content and will focus on measurement, creativity and … Read the whole story
by Wayne Friedman
The new international content hub Rebecca Campbell leads will be the fourth content-producing business at Disney. Read the whole story
by Wayne Friedman
Netflix had a 45% demand share of original content in the U.S. for 2021, according to Parrot Analytics. Read the whole story
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by Karlene Lukovitz
Video content analyses can be used for segmentation for dynamic ad insertion, generating and managing new content, among other purposes. Read the whole story
by Karlene Lukovitz
T-Mobile is reassuring customers on promotional plans that their free Netflix services will continue. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Stars in their respective fields think they can ride above it all. Tennis champion Novak Djokovic discovered he couldn't. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
These are exciting times for media measurement. After decades of no change, now major players are clamoring to change everything all at once. Read the whole story