TVBlog
by Adam Buckman, Featured Columnist
New research about streaming habits finds that many subscribers sign up only for a brief time and then cancel their subscriptions. Read the whole story
by Wayne Friedman
An integrated combination of demand-side platform, supply-side platform and data-management platform, TV+ features premium streaming access and linear TV ad inventory from 130 channels, … Read the whole story
by Wayne Friedman
On Tuesday, DoubleVerify launched an onscreen pre-bid targeting platform that enables CTV advertisers to target inventory from sources that have received its "Fully On-Screen … Read the whole story
by
Online video is the most popular category of digital media, with 77% of marketers saying they will spend more on the channel. Read the whole story
by Laurie Sullivan
Connected TV is YouTube's fastest-growing screen, Google SVP/Chief Business Officer Philipp Schindler told investors and analysts during Alphabet's Q4 2021 earnings call Tuesday. Read the whole story
by Todd Wasserman
A few advertisers are coming back after a long stretch away, including E*Trade (its first ad since 2014) and Lay's (its first ad in … Read the whole story
by Tanya Gazdik
The automaker will use the film integration to promote the Tucson XRT trim based on the concept vehicle from the film. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
You can do away with ad messages on your TV feed for about $76.43. That's the package price for seven top ad-free streamers and … Read the whole story