TVBlog
by Adam Buckman, Featured Columnist
In "The Endgame," a woman dressed to the nines is orchestrating a series of simultaneous bank robberies while in federal custody. Read the whole story
by Wayne Friedman
Sony has spent $17.5 million in national TV advertising for the film so far, according to EDO Ad EnGage estimates. Year-to-date, all studios have … Read the whole story
by Wayne Friedman
The authors of the study found generally high percentages for ad "irrelevance" on linear TV, and say that perhaps "the more addressable TV world … Read the whole story
by Karlene Lukovitz
Compared with cable sports viewers, more sports streamers reported remembering the ads later, discussing ads with someone, searching online for the advertised products or … Read the whole story
by Joe Mandese
NewsGuard is publishing reports in two formats: One rating Russia's major propaganda sites, and another analyzing the Kremlin's false narratives as pretext for the … Read the whole story
by Fern Siegel
She is responsible for building its ad strategy and expanding the product line. Read the whole story
by Colin Kirkland
Spotter says it will have invested $1 billion directly in YouTube creators by mid-2023 to help them grow their brands. Earlier this week, the … Read the whole story
COMMENTARY
by Karlene Lukovitz
As usual, optimizing this tech is not as easy as it may appear, says the founder of a leading QR code tech company. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Beer has accounted for nearly 8% of the more than $1.7 billion spent on Super Bowl ad slots in the last five years and … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Don't expect streamers to achieve long TV season tenures. The odds are weak that many streamers will get to the level of ABC's "Grey's … Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
Whatever story you want to tell, there's a screen experience to tell it on. Read the whole story