TVBlog
by Adam Buckman, Featured Columnist
Two of recent history's most notorious innovators and disruptors are getting the scripted-TV treatment. Read the whole story
by Wayne Friedman
In a statement issued Tuesday, The National Association of Broadcasters said it is calling on broadcasters "to cease carrying any state-sponsored programming with ties … Read the whole story
by Karlene Lukovitz
DirecTV dropped RT America, the sister network to Russia Today, and Roku said it was removing RT from all of its channel stores. Read the whole story
by Wayne Friedman
Disney says it is working with nearly 100 providers to create a more client-specific view of consumption for future campaign planning and has begun … Read the whole story
by Wayne Friedman
Disney Advertising has signed on Horizon Media as its first partner in its clean room effort to determine how ads can yield specific outcomes … Read the whole story
by Karlene Lukovitz
Disney is betting that more adult content, already tested in other markets, will help it feed momentum in the U.S. Read the whole story
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by Wayne Friedman
Invidi is starting up a new ad platform that will allow programmers to more easily execute national addressable ad campaigns across multiple pay TV … Read the whole story
by Joe Mandese
"The fact that we build technology for a complex and fragmented industry doesn't justify jargon," the company says. Read the whole story
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by Todd Wasserman
Comscore projects that the North American box office for 2021 will be $4.4 billion, about double 2020's total but down more than 61% from … Read the whole story
by Wendy Davis
"Reasonable uses of data should not be demonized, and certainly should not be banned," Lartease Tiffith, EVP for public policy, the IAB, said in … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Should consumers be able to choose alternate endings for TV series and movies? In one episode of "Black Mirror," Netflix subscribers were able to … Read the whole story