The new platform, Comscore TV, will automate buying and selling of ad inventory on more than 1700 local TV stations in 210 local markets, … Read the whole story

Christine McCarthy, senior EVP/CFO, Walt Disney, said the company will be careful to "make sure any advertising is consistent with the content -- what … Read the whole story

HBO Max is now available in 61 territories in Europe and the Americas. Read the whole story

To promote Apple TV+ sign-ups, Xfinity users will have free access to the first seasons of popular original shows, plus movies including "Greyhound." Read the whole story

Digital will make up 49% of OTC advertising in 2023, up from 46% last year, Zenith estimated. Read the whole story

As the first blockchain sponsor of SXSW, Fox's Blockchain Creative Labs will take over a real block in downtown Austin, featuring some virtual Web3 … Read the whole story

There are many incentives for new secondary guarantees, including the promise of a more healthy future for TV-based cross-platform advertising -- linear TV, connected … Read the whole story

Share of time averages 54% for short-form video and 46% for TV content, a new study finds. Read the whole story

CMO Stephanie Geno, who leads Innovid's Diversity, Equity, and Inclusion global task force, says what's least known about her is that "Stevie Wonder is … Read the whole story