TVBlog
by Adam Buckman, Featured Columnist
The Applebee's/CNN incident reveals that the way in which TV networks once monitored the environment for advertising has gone by the wayside. Read the whole story
by Wayne Friedman
MLB has averted a major disruption -- if not cancellation -- of the upcoming season, but problems remain, especially when with TV advertisers and … Read the whole story
by Wayne Friedman
CEO Lachlan Murdoch says Fox doesn't position itself as competition against other cable TV networks, but instead compares itself to broadcast networks. "We are … Read the whole story
by Wayne Friedman
"Disney needs to focus first and foremost on delivering more must-watch, buzzy content on Disney+," says Richard Greenfield, partner/media and tech analyst, Lightshed Partners. Read the whole story
by
Ad "extensions" that break the monotony of back-to-back traditional ads on connected TV garner higher levels of viewer attention. Read the whole story
by Steve Ellwanger
Eight contestants will compete for chance to win financial assistance and star in a Pepsi commercial during the MTV Video Music Awards. Read the whole story
COMMENTARY
by Karlene Lukovitz
And now a Disney+ AVOD is on the way. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
High-demand periods on the back of big movie-studio releases could mean higher, variable pricing in U.S. movie theaters, according to AMC Entertainment, the largest … Read the whole story
COMMENTARY
by Steve Ellwanger
"Given the limitations with paid social ads, we wanted to leverage the ability of sight, sound and motion to share the brand in a … Read the whole story
COMMENTARY
by Karlene Lukovitz
Premium SVODs saw 42 million-plus sign-ups for lower-cost tiers in 2021, versus 19.4 million in 2020. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The business now operates independently under the name DO Global. It is responsible for Baidu's international products and services for markets outside of China. … Read the whole story