"As we head into the upfront season, we wanted to make it clear that, at this moment in time, we will be transacting against … Read the whole story

"This means Dentsu would be able to match client and proprietary data from their powerful M1 platform directly to the NBCU ID," NBCU's John … Read the whole story

NBCU measurement chief Kelly Abcarian reiterated iSpot will be its "currency" for upfront ad buys when it presents at Radio City Hall in a … Read the whole story

The huge share of ad budgets gives NBCU a big share of mind with advertisers and agencies as it presents this year's "developers conference" … Read the whole story

Netflix and Amazon Prime Video are the only two services viewers of all ages are likely to say are indispensable. Read the whole story

The Curiosity Now channel launch is part of a strategy to improve financials by reducing subscriptions on promotional plans and increasing direct-sold subs. Read the whole story

Apple removed the option in its latest update of the Apple TV app, possibly to avoid Google's 30% cut on purchases made through the … Read the whole story

TripleLift announced Monday the acquisition of first-party data platform 1plusX to support publishers and advertisers as they transition to a world without third-party cookies … Read the whole story

By comparison, average daily consumption of linear rose 3% on average, and 3% in North America. Read the whole story