TVBlog
Last year at this time with the pandemic still raging, the Oscars tanked in the ratings. But what about this year? Read the whole story
National TV advertising for "The 94th Academy Awards" on ABC is sold out, according to Disney Advertising, with marketers now representing 14 different ad … Read the whole story
In-game ad platform Anzu and Oracle Moat say they will be the first to offer "viewability measurement." Read the whole story
Adding TV shows to its existing movie offerings is part of YouTube's push to compete for CTV ad buys with FASTs and free tiers … Read the whole story
The service is adding three more games to its mobile app this month, bringing the total to 17. Read the whole story
The remaining ad dollars have gone to digital platforms including YouTube and social media. MoffettNathanson estimates $13 billion was "lost" in TV ad budgets … Read the whole story
- COMMENTARY
In traditional media, top-of-the-funnel awareness continues to fuel virtually all its ad revenues. But will bottom-of-the-funnel pushes, where consumers engage in specific actions, really … Read the whole story
- COMMENTARY
Only 21% of marketers view sales as a success metric for video campaigns, despite 81% indicating video has had a direct impact on their … Read the whole story
The company has been renamed NYXL and is building a new multimillion dollar headquarters facility in Manhattan. Read the whole story
