Much of Sunday's Oscar show was an off-putting train wreck long before Will Smith decided to commit assault on international television. Read the whole story
The Oscars rose to a Nielsen-measured 15.4 million total viewers vs. its all-time low of 10.4 million in 2021. Streaming services collectively had the … Read the whole story
Nielsen Holdings has agreed to be acquired by a private equity consortium led by Evergreen Coast Capital, an affiliate of Elliott Investment Management, and … Read the whole story
Political advertisers can build custom audience segments and activate CTV campaigns with deduped reach to linear TV. Read the whole story
Um, probably not, especially considering the most recent Academy Awards. Read the whole story
"Fans want to own a piece of their favorite creators' content and to feel part of a community beyond video platforms," BBTV's Shahrzad Rafati … Read the whole story
If Apple TV+ becomes part of an ongoing, auto-renewed package of Apple devices and services, the model could well be more lucrative than rival … Read the whole story
We -- as news consumers -- are the ones that continually ignore the stories that matter in favor of gossipy tidbits. The slap is … Read the whole story
The winners will be honored at the Marketing: Automotive conference during the New York International Auto Show on April 13 at the Javits Center … Read the whole story
Apple reportedly wants to shift the iPhone to a "subscription" plan. In effect, this may mean paying a nominal monthly fee rather than owners … Read the whole story