TVBlog
by Adam Buckman, Featured Columnist
The Kardashian clan returns to TV April 14 less than a year after they departed last June from E!, their long-time home. Read the whole story
by Wayne Friedman
This year, four games have exceeded 10 million viewers, vs. none last year. The games are still 3% lower vs. 2019. From the First … Read the whole story
by Wayne Friedman
DirecTV is starting its own ad sales team headed by DirecTV ad veteran Amy Leifer, who will be its chief advertising sales officer. Read the whole story
by Wayne Friedman
Tubi had the highest co-viewing among ad-supported CTV platforms, followed by HBO Max and Hulu, then YouTube and Discovery+. Movies had the highest co-viewing … Read the whole story
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by Karlene Lukovitz
Direct subscriber acquisition enables data collection and analysis for identifying unprofitable subscribers and optimizing acquisition and retention strategies, points out Parks Associates. Read the whole story
by Todd Wasserman
GSTV, a network of programming at gas pumps, has expanded to 25,000 locations at 7-Eleven, BP, Chevron and Gulf, among others. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Some early indications of a 2024 Presidential marketing strategy don't look healthy for the former President. Read the whole story
by Richard Whitman, Columnist
Charter clients include The National Hair Loss Foundation, grassroots group Won't You Be My Role Model and the Williams family. Read the whole story