"Killing It" goes off in directions that are surprising and unpredictable, which is rare for a new TV show. Read the whole story
Combined revenue for Warner Bros. Discovery is estimated to be $49.8 billion this year -- meaning it will slot in below Walt Disney's $67.4 … Read the whole story
An estimated $15.62 million was spent on national TV advertising for the movie, producing 1.8 billion impressions from 2,950 airings, EDO Ad EnGage says. Read the whole story
Ranked in order, the top 10 OOH advertisers in 2021 were McDonald's, Apple, Geico, Amazon, American Express, Coca-Cola, Allstate, Google, Walt Disney Pictures, and … Read the whole story
"The Autopian," led by David Tracy and Jason Torchinsky, aims to create "a haven for car enthusiasts," according to Boeckmann. Read the whole story
The popularity of streaming has led to a drop in video consumption for cable TV among U.S. teenagers. Read the whole story
The platform was developed by Nielsen and outputs an "equity index score" marketers can utilize to make their media mixes more inclusive. Read the whole story
AVODs are also attracting more diverse audiences than both traditional TV and SVODs. Read the whole story
Creative for theatrical distributed movies continues to hype up the obvious messaging: A movie showing on a big-screen theater is a major plus for … Read the whole story