"I was thinking the other day that ratings stories don't mean very much anymore, unless they are about live events (like award shows and sports)." Read the whole story
Sinclair says it will partner with USSI Global to offer "the nation's first commercial datacasting service" using the new NextGen Broadcast standard. The U.S. … Read the whole story
Viane, who will oversee all Comscore's movie-related products including its Box Office Essentials, forecasts and insights related to films, most recently served as co-president … Read the whole story
"We're actually planning, optimizing and buying against it," Chief Investment Officer Cara Lewis said. Read the whole story
Rakuten Big Give Week played host last year to hundreds of brands and retailers including Ulta, Nike, Walmart and Macy's to celebrate its loyal … Read the whole story
"Alternative currency is not just a question of research and methodology. It's about operationalizing it." Read the whole story
Has CNN+ totally misfired -- right at the start? Many would point to a rough, somewhat rapid transition following the merger that has resulted … Read the whole story
ODs were part of the original introduction of digital media to the masses. Nobody ever showed us how to do what we do -- … Read the whole story