The deal includes Sinclair's 19 Bally Sports RSN networks, Sinclair's owned local broadcast stations, Tennis Channel, Marquee Sports Network and the YES Network, in … Read the whole story

Analysis from measurement/analytics company Antenna via MoffettNathanson shows 64% of subscribers signed up for the top-ten streaming services directly via the streamers' company websites, … Read the whole story

Borrell Associates plans to release its 2022 Benchmarking report on Wednesday that estimates local digital advertising will grow 9%, to $92.8 billion, accounting for … Read the whole story

National Geographic Premium with Disney+ is Disney's latest move to leverage synergies to boost growth for the streamer and other of its properties. Read the whole story

Marketers spent more than half of their budgets on digital media channels, but expressed reservations about measuring their effectiveness. Read the whole story

Google in partnership with agency SN37 has launched its sixth season of visual arts incubator Creator Labs. The content, grounded in social impact and … Read the whole story

The final day of the ARF conference highlighted the meaninglessness of audience "impressions," as well as nebulous terms like "watching," "viewing," etc. Read the whole story

Three industry leaders were asked to "define impression." They gave three distinctly different answers. Read the whole story