When a TV miniseries is "inspired" by a heinous true-crime story, it is time to revisit the definition of the word. Read the whole story
U.S. AVOD revenue generated by series and features will grow by $19 billion, to $31 billion by 2027, remaining the country with the largest … Read the whole story
"Doctor Strange" was boosted by dominant wall-to-wall national TV advertising with an estimated ad spend of $7.3 million over the last two weeks, according … Read the whole story
The study comes as a perfect storm of developments have led up to a Babel-like 2022-23 upfront marketplace, in which a variety of "alternate" … Read the whole story
The company also fell into negative cashflow, sending its stock down on Friday and in today's premarket trading. Read the whole story
Parents with young kids say they're co-viewing more programming than they did in the past, likely because streaming services give them more choices. Read the whole story
Podcast ad revenue is projected to add another 45% to $3.1 billion in 2023, and 37% more by 2024. In 2021 financial services represented … Read the whole story
Media stocks have plummeted since the year began, much more than the marketplace overall. Even new companies like Warner Bros. Discovery are getting bashed … Read the whole story
Marketers and agencies require an accurate way to compare currencies to allocate their investment in ways to maximize the marketer's return on ad spend. … Read the whole story
The process is based on deterministic and search-intent audience targeting anchored in contextual. Read the whole story
"The future is 'onchain' instead of online," DMEXCO's organizers assert in a summit of their Web3-centered spring summit. Read the whole story
Hostess Brands won't advertise to kids under 13, except for products that comply with the Uniform Nutrition Criteria of the Children's Food and Beverage … Read the whole story