The news, which sent the company's stock soaring 14% in early trading today, comes a day before Paramount makes its annual upfront pitch to … Read the whole story

TelevisaUnivision is expanding its strong position into new streaming platforms. Marketers are focused on buying more Spanish-language TV, as Hispanic-Americans now comprise 20% of … Read the whole story

Total day and prime-time TV ad impressions are higher this season so far vs. the year before -- up 6.8% (to 1.88 trillion) and … Read the whole story

Specifically, 41% of consumers said they initiated an online search after seeing an out-of-home ad vs. 45% who said they did so after seeing … Read the whole story

Vimeo developed a way to increase the ability for searches to discover videos in Google Search to drive better traffic to websites and platforms. Read the whole story

They include accepting more representative "alternative media metrics," avoiding extended payment terms, certifying suppliers, and hiking ad spending to boost supply. Read the whole story

Some 80% of people say they are more open to advertising or branded content when a piece of content is relevant to them, while … Read the whole story

Simpli.fi has focused on intent-based and search data for years. The company, founded in 2010 on search and site retargeting, slowly moved to support … Read the whole story

The rise in viewability is a positive indication that marketers are better at ensuring their ads are more likely to be seen. Read the whole story

Marriott International on Monday announced the launch of an ad network that will allow brands and retailers to target ads in Marriott apps and … Read the whole story

U.S. SVOD revenue rose 16.9% in Q1 -- down from 27% in Q1 2021 -- one of many indicators that the pandemic surge has … Read the whole story