TVBlog
by Adam Buckman, Featured Columnist
On the one hand, Jimmy Kimmel's annual monologue at the Disney Upfront is funny and entertaining. But it is also savage. Read the whole story
by Wayne Friedman
Nielsen says this gives media buyers and advertisers an easier way to evaluate CTV inventory and unique reach data -- a new "total" option … Read the whole story
by Karlene Lukovitz
TikTok was the only platform to grow its streaming audience share for every sports league measured by Conviva. Read the whole story
by
Better representation of Asian talent in TV programming improves the likelihood that brands can reach Asian Americans. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Recession market concerns have been amplified this week as TV-based media companies look to stir major interest in the upcoming season for all their … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Its current design proposals are focused on supporting mobile devices and apps, but many are asking whether it will support CTV devices. Here is … Read the whole story