TVBlog
by Adam Buckman, Featured Columnist
In one scene of the new Dubai "Real Housewives," the women will be seen dining on a mountainside overlooking a valley of 1,000 camels. Read the whole story
by Wayne Friedman
For a new ad-supported option, Netflix could hit levels near Hulu's -- with ad revenue per subscriber of about $13.30 a month from a … Read the whole story
by Wayne Friedman
It intends to offer programs including, but not limited to blue collar comedy, canceled shows, Trump-specific programming, faith-based shows, family entertainment, "shows that embrace … Read the whole story
by Wayne Friedman
"CTV is fraudsters' favorite environment due to high CPMs, low transparency, and fewer industry protections," says John Ross, director, product strategy at DoubleVerify. Read the whole story
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by Karlene Lukovitz
The programmatic guaranteed bidding capability spans connected TV, set-top boxes, smart TVs, mobile devices and desktop applications. Read the whole story
by Fern Siegel
Recipe created the 30-second spot for the blended Scotch whisky, which claims a distinct triple maturation process. Read the whole story
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Ads that depict people from under-represented groups score higher on measurements of positive viewer sentiment. Read the whole story
COMMENTARY
by Karlene Lukovitz
All streaming services -- including ad-supported ones -- will need to be included in overall subscription bundles via home services providers as consumers demand … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Ads featuring politicians brandishing guns are played on TV networks and stations. What if images and footage depicting the residual after-effects of gun ownership … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
For one: Netflix should make delivering the most viewer-friendly ad experience part of its promise and mission. Read the whole story
COMMENTARY
by Steve Ellwanger
How to target "a highly brand-averse audience" that "doesn't respond well to traditional advertising"? PepsiCo has a three-part strategy. Read the whole story