TVBlog
by Adam Buckman, Featured Columnist
The famed Chicago Italian beef sandwich now has its own scripted TV show, "The Bear," premiering Thursday on Hulu. Read the whole story
by Wayne Friedman
Although these finals are nowhere near any of the 12 pre-pandemic series from 2008-2019 in terms of viewing, NBA marketers this year took a … Read the whole story
by Wayne Friedman
VideoAmp data will work with TelevisaUnivision's Hispanic household data graph, covering 85% of U.S. Hispanics. The company says there are "inequities that are causing … Read the whole story
by Wayne Friedman
Steinlauf, who ascended to his new position after the Discovery Inc./WarnerMedia merger, joins other TV and media industry veterans on the company's board including … Read the whole story
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by Karlene Lukovitz
The data will be available first on U.S. ad inventory, and expanded to other countries starting in 2023. Read the whole story
by Joe Mandese
University of San Diego professor Colin Campbell succeeds John Ford Sept. 1 as Editor-in-Chief of the quarterly magazine published by WARC. Read the whole story
by Karlene Lukovitz
In fact, U..S. ad-supported streaming households have essentially caught up with those using subscription-based streamers. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
New, demanding and costly streaming businesses need a lot of attention from legacy media companies. Could they be in a big squeeze going forward? Read the whole story
COMMENTARY
by Karlene Lukovitz
New tech requirements and revenue terms being implemented by giants like Roku and Samsung exemplify the streaming business's rapidly evolving power structure. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Vidmob plans to announce an SaaS platform that will enable marketers to analyze performance data from video, text, augmented reality and other elements that … Read the whole story