TVBlog
by Adam Buckman, Featured Columnist
The series, titled "Leonardo," was greeted with sharp criticism by historians when it premiered in the U.K. Read the whole story
by Wayne Friedman
Paramount's legacy media business rose only 1%, with advertising sales falling 6% due to decling linear TV audience impressions. Read the whole story
by Joe Mandese
While VideoAmp has yet to apply for MRC accreditation, Comscore, iSpot and Nielsen remain "under review," with Nielsen claiming a vote will take place … Read the whole story
by Karlene Lukovitz
Producing teen shows that meet performance thresholds has proved tough for major streamers, including Netflix. Read the whole story
-
by Wayne Friedman
CTV and social media measurement revenue for the quarter soared 56% and 26%, respectively. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
I'm less concerned than FX's John Landgraf, because networks and streamers continue to innovate how they use on-air promotion, social media, or other forms … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Let's attack some of the real, low-hanging fruit in the gaps in today's TV ad measurement. Content versus ad ratings should be first in … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Consumers are shifting preferences to short-form video, so Facebook chose to do the same. It will shutter Live Shopping on October 1. The company … Read the whole story
COMMENTARY
by Joe Mandese
"Social media apps may feel the burn, but traditional media will feel disintegrated," predicts Dustin York, a professor at Maryville University who follows media … Read the whole story