Legacy networks are relying more and more on brand extensions of shows whose brand names are already familiar to their audiences. Read the whole story
The deal allows for integration of GM's data on its consumer automotive profiles, overlapping them with NBCUnified's first-party data on consumer media consumption preferences. … Read the whole story
Of the 25.1 million, NBC says 1.65 million average minute viewers came from all digital video platforms. NBC says the game was the most-streamed … Read the whole story
Five major initial sponsors will highlight Amazon Prime Video's new exclusive "Thursday Night Football" series set to launch this week -- Little Caesars, DraftKings, … Read the whole story
HBO/HBO Max topped all networks and streamers with 38 wins for the "74th Annual Primetime Emmy Awards" -- double its number of awards a … Read the whole story
As financial results beat expectations, the food retailer announced new product and media moves. Read the whole story
Would-be blockbuster releases for the fall include "Black Adam" in October and "Black Panther: Wakanda Forever" in November. Read the whole story
He's the latest spooky challenge in this iteration of the "No one lays a finger on your Butterfinger" tagline for a younger generation. Read the whole story
In the first two quarters, ecommerce retailers spent $48.4 million on TikTok ads -- up 231% versus the previous 181 days' spending. Read the whole story
Premium streamers will soon need to make tough choices: Continue to spend billions producing or acquiring TV content and/or start focusing on being profitable. Read the whole story