Bedeviled by outrage-mania for its comedic ethnic stereotypes, "The Simpsons" takes on that subject in its 34th-season premiere on Fox. Read the whole story
Comscore says Dentsu will become the first media agency network to partner with the media-measurement company's advanced audience local TV buying "currency." The media … Read the whole story
"It was fascinating," Magna's Allie Kallish says of the data. "Overall, it was a mixed bag, but you could make some logical leaps. My … Read the whole story
BIA estimates traditional over-the-air advertising will hit $20.4 billion in 2022, $21.1 billion in 2024 and $21.9 billion in 2026, while local OTT advertising … Read the whole story
Sinclair would be hit hardest -- $2.6 million in fines -- for allegedly violating ad limits by airing commercials for a Hot Wheels-branded toy … Read the whole story
Amazon Prime Video overdelivered on some estimates for its first exclusive regular-season streaming NFL game, with its "Thursday Night Football" series debut -- at … Read the whole story
Major professional sports leagues are eyeing a possible buyout of 19 regional sports networks owned by Sinclair Broadcast Group, under its Bally Sports brand … Read the whole story
Younger audiences are more likely to choose social media or video games for entertainment. Read the whole story
Walmart's deals and partnership with Roku, intended to make TV streaming the next e-commerce shopping destination, might be just steps from allowing Walmart Connect … Read the whole story
Programmatic's share of U.S. ad views rose three percentage points in 1H 2022; behavioral had a 73% share of targeted campaigns, to demographic targeting's … Read the whole story