TVBlog
by Adam Buckman, Featured Columnist
A new comedy coming to Netflix next month takes place in the present day at the last Blockbuster store in America. Read the whole story
by Wayne Friedman
Building on its deal with Yahoo as its exclusive demand-side platform, DirecTV advertising has expanded the deal to include set-top-box data. Read the whole story
by Wayne Friedman
Advanced advertising company OpenAP says the Snowflake Ventures deal aims to increase the speed to market of cross-platform and cross-publisher clean room solutions and … Read the whole story
by Wayne Friedman
"Universal has released four of the 12 films that have opened to $40 million or more in 2022, the most of any studio," Comscore … Read the whole story
by Robert Williams
More than two thirds of consumers plan to cancel a streaming subscription after watching a single show in the next six months. Read the whole story
by Ray Schultz
Launching her hometown's digital channel NBA TV Canada, Matthews drove to Akron, Ohio to cover 18-year-old LeBron James. Read the whole story
COMMENTARY
by Karlene Lukovitz
Will Netflix or Disney+ "win" as their new AVODs go mano a mano? Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Who's to say Netflix won't make another pivot? Maybe live sports is in the cards. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
When Netflix debuts its ad-supported model next month, will it remember that it's recency and reach, not frequency, that matter most? Read the whole story
COMMENTARY
by Joe Mandese
While it's unclear how much impact things like Mediabrands' responsibility index actually have on media and platforms, it is at least a factor. According … Read the whole story