The TV Blog takes a deeper dive into NBCU's reaction to the "Wall Street Journal" story about the challenges faced by ad-supported streaming. Read the whole story
"The advertising environment is challenged as supply chain disruptions have restricted inventory for products leading to lower advertising spend in areas," writes KeyBanc's equity … Read the whole story
Performance marketers have begun to view streaming and connected TV services as a valuable media in which to help brands expand advertising strategies. Read the whole story
Comcast overdelivered on expected revenue results, but saw declines in key revenue and income measures. Video revenue saw a 4.4% drop to $5.3 billion … Read the whole story
Ad revenue in the U.S. and Mexico was up 6% to $725.2 million, "driven by the continued benefit of strong upfronts in both the … Read the whole story
ESPN keeps a minority stake, and continues to broadcast the games, under deal with PE firm MSP Sports Capital. Read the whole story
SSP's latest version lets local broadcasters set their own rate guidance to ensure that offers meet their rate criteria. Read the whole story
The Uber ad network boosts the whole idea of the "retail media network." Who doesn't love the idea of being a network? So let's … Read the whole story
We found that 44% of U.S. adults are either somewhat or very likely to view at least some matches. This is an improvement over … Read the whole story
"We learned it from the ground up, and we had nothing but failure at the beginning." That beginning was 30+ years ago when Barbara … Read the whole story