David Zaslav said the ad market now is "weaker than it was during COVID," adding: "This is a pretty big miss of the whole … Read the whole story

While the agency consensus currently projects 11.8% growth for 2022, our index averages +1.6% for the first 10 months of the year. Read the whole story

Warren Buffett's Berkshire Hathaway now owns 15% of Paramount Global's class B shares, and some analysts think this signals that the company is a … Read the whole story

Second annual survey of marketers by Go Addressable finds greater adoption, positive assessments by buyers. Read the whole story

The launch is timed to the 30th anniversary of the AAF Advertising Hall of Achievement and will pair advertising luminaries with this year's AHOA … Read the whole story

Recession brings economic pain but also opportunities as large brands face setbacks that make room for new brands. Read the whole story

"This is literally like when you talk about grandpa while grandpa's right there in the room with you muttering about what's on television," The … Read the whole story

Netflix will stream a global live special from Chris Rock, fueling speculation that its next big move could be toward sports. But it will … Read the whole story

Tuesday's attribution accelerator sessions were themed "Tales from the Far-End of the Cutting Edge: AI & Beyond," but they could well have been subtitled, … Read the whole story