All major media agency groups have been active for the Disney+ ad start, including Publicis Groupe, IPG, dentsu, WPP, OMG, Horizon Media, Havas Media … Read the whole story

"It's likely there'll be multiple ad tiers over time," said Netflix's CEO/Chief Content Officer Ted Sarandos. "And the product itself will evolve. I suspect … Read the whole story

Subscriptions and revenues are up in double digits, with the streaming platform now in 45 markets. Read the whole story

Over-the-counter advertisers' spend exceeded $73 million in September and October -- with October up 30% to $41 million, a report by Media Radar finds. … Read the whole story

Runners-up for the Association of National Advertisers ninth annual word-of-the-year included "hybrid" and "metaverse." Read the whole story

Musk now has a much better understanding of what a good media channel means to certain advertisers, and perhaps why certain ones are more … Read the whole story