TVBlog
by Adam Buckman, Featured Columnist
The action scenes in Netflix's new globetrotting CIA drama excel in every way, and they are more than enough to carry the show. Read the whole story
by Wayne Friedman
An estimated $213.6 million in national TV advertising was placed on Fox TV networks and NBCU's Telemundo channels so far through the quarterfinals round, … Read the whole story
by Karlene Lukovitz
To attract new customers in the face of cord-cutting losses, DirecTV has now added access to both Discovery+ and Peacock, with discounts on two … Read the whole story
by Karlene Lukovitz
Subscriber retention is a major advantage of offering both ad-supported and subscription-driven tiers, according to Samsung ACR data and a survey. Read the whole story
by Les Luchter
Advertising currently handled by FAST (free advertiser-supported streaming TV) channel organizations: "We're testing the waters," says EVP. Read the whole story
by Joe Mandese
Instagram, TikTok and Spotify all joined the top 100 "most connected" U.S. brands this year, according to an annual study released by Opinium this … Read the whole story
COMMENTARY
by Karlene Lukovitz
Among digital antenna owners without MVPD service, time spent with live TV delivered via antenna is 42% - not that far shy of streaming's … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A study designed to determine the best "value" gave a surprising nod to Paramount+ over other streamers. According to cableTV.com, the streaming app has … Read the whole story
COMMENTARY
by Joe Mandese
"To you from failing hands we throw the torch for you to hold it high," Brian Wieser said, praising Kate Scott-Dawkins as GroupM's new … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
In today's world, we seem to be easing into a model in which each platform has its own set of metrics and methodologies. Read the whole story
COMMENTARY
by Elise Stieferman
One tactic: Be OK with being wrong. Any and all insights, whether positive or negative, mean progress for better understanding your brand. Read the whole story