Inscape, a major provider of TV measurement of ACR data, is now offering a "national representative panel" to reflect the U.S. population. The company … Read the whole story

In what appears to be an industry first, the ARF's 'Journal of Advertising Research' is partnering with an audience measurement supplier to promote original … Read the whole story

Cinemark is expanding its deal with ESPN to more of its theaters in offering end-of-the-year bowl games. Viewers can reserve seats by purchasing a … Read the whole story

Longtime senior theatrical marketing exec Steve Siskind has been named GM of studio analytics of EDO, the TV media measurement company. Read the whole story

Metaphysic, an AI company working to create a hyperreal metaverse by allowing users to own and control their biometric data, is constructing a Web3 … Read the whole story

Nearly half also say that a service being free is a key driver for using it, followed by ease of use and varied, desirable … Read the whole story

This week's edition concludes my countdown of the 40 best TV shows of 2022, with the top 10. We are in a new Golden … Read the whole story

VUit, a free, ad-supported, web-based streaming service, offers local TV content with a focus on news, weather, and sports, all with in-market, localized advertising. … Read the whole story