Netflix is off to a rough start with its ad option -- giving back cash to its initial advertisers due to an inventory shortage … Read the whole story

Total day TV usage of persons 2 years and up for November was the second-highest viewing month this year --- up nearly 8% vs. … Read the whole story

After pulling "Westworld" and other series off HBO Max, WBD is licensing those to outside FASTs -- as it also develops its own FAST. Read the whole story

The campaign featuring Barrymore and her daytime talk show, with the tagline "Stream Now. Pay Never," highlights the streamer's focus on the free, ad-supported … Read the whole story

Netflix hopes 12-months-free premium tier users will convert to paid subscribers. Read the whole story

Legacy TV business owners will surely invite more efforts like joint-venture investment group RedBird to come forward. Read the whole story