Publicity departments impose embargoes in the belief that journalists will cover their shows as close as possible to their premiere dates. Read the whole story
AMC Networks will offer a live, in-person upfront presentation on April 18. AMC is going ahead with the event despite recently making significant staffing … Read the whole story
"Expanding on conversations with the ANA, the JIC has elicited participation from advertising agencies to give the buy side a seat at the table … Read the whole story
The CW has made an exclusive deal with upstart golf tour LIV Golf, a Saudi-funded sports group -- the first U.S broadcast TV network … Read the whole story
The effect of time-shifted viewing is notable, considering fewer households that watch TV are using set-top boxes from traditional cable and satellite providers. Read the whole story
70% went to digital channels, up from 54% in 2021, reports MediaRadar. Read the whole story
NBCU saw an opportunity for an inflection point in 2022 and executed what is probably the best sell-side research and marketing effort to restructure … Read the whole story
In a multi-dimensional digital TV world, traditional 24/7 traditional cable TV news networks need transformation for new growth. How about some comedy? Read the whole story