Netflix massively over-delivered for new subscribers in Q4, stunning industry observers -- and announced a major management change, with longtime CEO Reed Hastings transitioning … Read the whole story

TV viewers are more concerned about seeing "entertaining" ads -- and ones that offer "value" -- than seeing "fewer ads," a study from media … Read the whole story

Three-quarters of the subscriber adds initially drawn by the with-ads tier were "new" sign-ups rather than plan switchers, and two-thirds of those were returning … Read the whole story

Direct mail is poised to make a comeback as small- and medium-sized businesses face higher prices to advertise on social media. Read the whole story

Penske Media has signed a multi-year agreement with Hersey Shiga Global. Read the whole story

Email and SMS growth was far behind that of CTV, digital video, search and DOOH. Growth decelerated in most channels from 2020-2023 with an … Read the whole story

The quest for new ad currencies is getting crowded and noisy, if not actually cross-purposed. What the industry needs is an actual joint committee … Read the whole story

Craig Ferguson believes "television is ready for the return of the silly/ funny/ occasional lip-synching puppet format." Read the whole story