TV networks' advertising/promo for their own shows, streaming efforts and other services is up 4% in total media value/paid advertising to $733.8 million, according … Read the whole story

"In today's numbers, that would put them in our top 25," GroupM's Kate Scott-Dawkins said based on Netflix management's estimates in last week's earnings … Read the whole story

Household penetration of video streaming is now at 89%, Kantar said in a report. Read the whole story

The Green Supply Path Initiative is aimed at helping the ad industry lower carbon emissions by optimizing the supply path -- specifically programmatic. Read the whole story

Giant Spoon used the Empire State Building and its leading-edge light-show capabilities to take onlookers into the fantastical world of "Stranger Things" earlier this … Read the whole story

A late 2022 Gallup poll says Americans' trust in mass media to report news "fully, accurately and fairly" is essentially unchanged. There is lots … Read the whole story