Those brands' spots were the top three according to System1's ranking of ad effectiveness based on emotional responses, Read the whole story

Tubi leveraged its outsized game presence to compel viewers to pay attention to an unexpected game "interruption." Read the whole story

To learn more about Super Bowl buzz and what people want to read about, Taboola analyzed data from Nov. 1, 2022-Jan. 30, 2023. Read the whole story

The NFL expects this Super Bowl will set viewing records. Samba TV on Monday already reported numbers, while Google and YouTube reported trends, searches … Read the whole story

"This is mostly driven by TV inflation which will be at 6.8%" in 2023, a sharp deceleration from U.S. TV ad cost inflation of … Read the whole story

The Chamber of Commerce is urging an appeals court to reconsider a ruling that allowed parents to proceed with privacy claims against YouTube. Read the whole story

When did the Super Bowl become the home for cross-platform promotion? This year's Big Game features Tubi, Peacock, Paramount+, Apple Music, Google Pixel, Fan … Read the whole story

Marketers report finding ways to work around "currency" and cross-channel measurement issues, upping CTV budgets, and harnessing programmatic buying. Read the whole story

Five years after Rishad Tobaccowala made the bold prediction that the supply of consumer ad exposure would decline 30% or more, it has actually … Read the whole story

What do "direct" let alone "consumer" even mean when you are talking across health care providers, oncologists, MS and cancer patients, their worried families? … Read the whole story