As Fox Advertising Sales' first EVP, chief ad research and analytics officer, Mazumdar will oversee sports, entertainment, news and streaming areas for Fox and … Read the whole story

In a move that may be intended to shore up more cash for its overall streaming business, Paramount Global is in talks to sell … Read the whole story

Spending on video services by U.S. households is projected to fall by 8% to around $1,060 per year in four years, according to Ampere … Read the whole story

The first series in the deal -- "Rebuilding Black Wall Street: Greenwood" -- will be carried by OWN this fall. Read the whole story

Lululemon, Subaru and Brand Oprah all got slapped by the perpetually irritated Rock in Netflix's first-ever live entertainment special. Read the whole story

The downside when you want to lift or increase pricing more than your competitors is that you're going to sell less inventory -- which … Read the whole story

Marketers are learning what incentives and formats appeal to consumers, and how to use data and emerging tech to deliver personalized, interactive experiences. Read the whole story